Scope

01Strategy

Partnering with founders to build the GTM plan. Who to sell to, what to say, and which channels to invest in.

Positioning: One sentence that explains why a buyer picks you, tested in live conversations.
Brand: The story, voice and visual identity that make the company recognizable and trusted.
Ecosystem: Partners, connectors, referrals and champions who go to bat for you, including at events.
Channels: Choose where to invest based on buyer behavior and pipeline potential.
ICP: Define the companies, buyers and buying situations to prioritize.

Everything a CMO owns: brand awareness, share of voice and a full-funnel demand engine that turns attention into MQLs and attributable pipeline.

Brand awareness: Top-of-funnel reach and share of voice across the channels your buyers already use.
SEO and GEO: Pages that rank in search and get cited in AI answers for your buying terms.
Paid media: Paid social and search with clear targeting, creative testing and CAC by channel.
Content and case studies: Thought leadership, founder posts and proof that move buyers from awareness to consideration.
Conversion: A website, landing pages and lifecycle nurture that convert traffic into MQLs, tracked to source.

Everything a CRO owns: target accounts, a clean pipeline, a sales process that converts and a forecast the board can trust.

Target accounts: A named account list with the decision makers and champions inside each one.
Pipeline: Qualified opportunities created from outreach, warm intros and inbound, reviewed every week.
Sales process: Stages, discovery, demos and close plans that raise win rate and deal velocity.
Forecast: A weekly forecast built from real stage data, so the number the founder commits is the number that lands.

Everything a COO owns: the systems, processes, hiring and planning cadence that keep the company running and every dollar of pipeline traceable.

CRM setup: A CRM set up around how your deals move from first touch to close.
Integrations: Website, ads, outbound and billing connected so data lands in one place.
Automations and routing: Leads routed to the right owner and followed up the same hour.
Pipeline and reporting: Weekly reporting on pipeline created, meetings booked and source of every deal.
Hiring and planning: Hiring plans, operating cadence and quarterly planning that keep the team moving in one direction.